Dice Retail leverages the established supply-chain of Dice Group to create value to end-consumers. Dice Retail aims to grow its non-luxury brand portfolio in Egypt in the coming 5 years enabling us to further penetrate a $14.85 billion industry with y-o-y population and market growth.

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Dice Underwear’s core focus is intimate wear but also offers a wide product mix of sleepwear, casual wear and accessories for Men, Women and Kids. Products are distributed through 322 retail stores and wholesale partners. The home-grown brand has a dominant market share in the Egyptian Market due to its value offerings of competitively priced high-quality apparel that set to maximize consumer surplus. Its stand-out marketing strategy also played a pivotal role in increasing its brand equity and market share in record-time.

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